Ads for contractors and restaurants
More eyes.
More calls.
More bookings.
We put your business in front of more homeowners every month, on Google, YouTube, Facebook and Instagram, and turn that audience into booked jobs and full tables. Built for home-services contractors and restaurants.
- Month to month after 3 months
- You own the ad account
- Plans from $299/mo
Your client portal
bookwellCalls & bookings
Every tracked call, form and reservation
Cost per lead
By campaign and by channel
Sales from ads
Matched in your job or POS software
All your channels, one view
- Google Search
- Local Services Ads
- Facebook + Instagram
- YouTube
- Message your account team
- Share logos, photos and contracts
- Monthly report in plain English
Where your ads run
The channels that fit your brand.
We pick the mix for each business: Google Search, YouTube, Facebook and Instagram, depending on your brand and how your customers find you. Search catches the people looking right now; the others grow the number of people who know your name.
- 01
Google Search
Catch people already looking
Your ad at the top when someone nearby searches for the job you do.
All plans
- 02
Local Services Ads
The Google Guaranteed spot
Pay per lead, not per click, in the listings above everything else.
Scale and up
- 03
Facebook + Instagram
Reach homeowners before they search
Offers and seasonal tune-ups in front of homeowners in your zip codes.
Scale and up
- 04
YouTube
Make your name the familiar one
Short video ads from your job sites, shown only inside your service area.
Scale and up
- 05
Remarketing
Bring back the ones who left
Follow-up ads for people who visited your site but did not call.
Growth and up
Who this is for
Local businesses that live on bookings.
We work with two kinds of business: home-services contractors and restaurants. Both win or lose on the same thing, which is whether a nearby customer picks up the phone or books today. That is all we measure.
- 01
HVAC
No-cool calls, furnace replacements, maintenance plans
Budgets shift with the forecast. We bid up before the heat wave, not during it.
- 02
Plumbing
Emergency service, water heaters, drain and sewer
Emergency searches convert in minutes. Ads run when your phones are staffed.
- 03
Roofing
Storm damage, full replacements, inspections
High ticket, long sales cycle. We track the lead through to the signed contract.
- 04
Electrical
Panel upgrades, EV chargers, generators
We filter out the DIY and job-seeker searches that eat most electrical budgets.
- 05
Garage doors
Spring repair, opener installs, new doors
Tight service radius, same-day intent. Geography does most of the work.
- 06
Restaurants
Reservations, online orders, catering and private events
Ads follow the clock: lunch, happy hour, dinner, weekend brunch. We count bookings and orders, not clicks.
How it works
Audit → Launch → Scale
Three steps, in this order, every time. No six-week onboarding, no strategy decks. Most accounts are live inside three weeks.
- 01Week 1
Audit
We go through your account, your call logs and your service area. You get a written list of where the money is leaking, whether you hire us or not.
- Search terms teardown
- Tracking check
- Service-area map
- 02Weeks 2–3
Launch
New campaigns built around the jobs you actually want. Call tracking on every ad. A landing page that looks like a contractor, not a template.
- Campaign build
- Call tracking
- Negative keyword list
- 03Month 2 onward
Scale
We cut what does not book jobs and push budget toward what does. You see every dollar and every call in your dashboard.
- Weekly bid changes
- Monthly report
- Budget pacing alerts
Reporting
Numbers an owner cares about
Every client gets a private dashboard. It leads with the numbers that pay the bills, not impressions and click-through rates.
01 · Volume
Calls and bookings
Every tracked call, form, reservation and online order that came from an ad.
02 · Efficiency
Cost per lead
What each of those cost you, by campaign and by channel.
03 · Money
Sales from ads
Jobs and checks matched back to the ad that brought them in.
04 · Return
Return on spend
Dollars of sales for every dollar of ad budget. The number that decides everything.
Pricing
Flat fee. No percentage of spend.
Agencies that charge a percentage make more when you spend more. We charge a flat monthly fee, so our only job is making your budget work harder.
Management fee is separate from ad spend. You pay Google directly.
Starter
$299/mo
Up to $2,000/mo ad spend managed
GrowthMost popular
$1,000/mo
Up to $10,000/mo ad spend managed
Scale
$2,500/mo
Up to $25,000/mo ad spend managed
Enterprise
$5,000+/mo
Unlimited ad spend managed
Straight answers
What owners ask us first
How long is the contract?
There's a 3-month minimum once your first campaign goes live, because ads need time to learn and settle. After that it's month to month, and cancelling takes effect at the end of the period you've paid for. The details are in our Terms of Service.
Who owns the ad account?
You do. Your Google Ads and Meta ad accounts are created under your business and your billing. We are added as a manager. The campaigns, the history and the data are yours from day one.
What happens if I leave?
We remove our manager access and you keep everything: the account, the campaigns, the conversion tracking, the landing pages we built and the full performance history. Nothing gets held hostage.
How fast do I see results?
Calls usually start within the first week of launch. The first 30 days are for gathering data, so expect cost per lead to come down over months two and three as we cut what is not working.
Is ad spend included in your fee?
No. Your management fee pays us. Your ad spend is paid directly to Google or Meta on your own card. We never mark up or touch your ad budget.
Free audit
Find out where the money is going
Tell us about your business. We will look at your account and send back a written list of what we would fix, whether you hire us or not.